Call us today on 08000 246 294 or use the contact page to get in touch.
There are two parts to this. The first asks you to define precisely what you want your agency to produce. The second part should set out what you want it to achieve.
Ask yourself how you are going to actually put the results to use. Will it form part of a larger campaign or will it stand alone? Will it be specific to a particular function or multi-purpose? This will change the way DUO approaches the project and the way marketing strategy and design combine to meet your needs.
When you communicate, you communicate with human beings. So although DUO is happy to be given a generic or demographic description of your target audience or market, it is useful to give a more precise image of the typical person to be communicated with.
To help you talk to people, DUO needs to understand you. The more we know about you, the more confident we can be in creating a clear way to speak for you.
Tell us about them - which ones are doing well, which are chasing your tail? Once we know what you are up against, we can more easily help you get your message heard.
Ideally brand values should be concise, fixed and carefully controlled because they define how others see you. If you have something formal, and up to date, you should share it. If not, provide a concise summary that you can all agree on. This can be a list of words you associate with your brand.
Call it 'tone of voice' or 'look and feel' - it is probably best to tackle this in two stages - Visual and Verbal.
Visual - What overall visual impression do you want to make, for example, challenging, quirky, professional, accessible, intense, friendly?
Verbal - how would you like it to read? Should it be technical or jargon-free, emotive or functional?
What's in it for your consumer? Tell us what you think your audience would like to get out of the work you're doing, and we'll make sure they get it.
This is simply a list of all the things that absolutely must be included. Let us have copies of any guidelines that must be followed, make a note of logos that must be used, and any colour restrictions or other vital aspects of the project. It is also vital that you tell us upfront about any print or production restrictions that may influence the design outcome. This will save you a great deal of time and possible revision as the project progresses.
We need to know your proposed schedule so we can prioritize your work and ensure your deadlines are met. Give as much detail as you can.
You will need to have an idea of budget in order to set the scope of what we are going to do. For a free quote, call us today on 08000 246 294 or use the contact page to get in touch. Feel free to browse our price guide too.
This means anything you think could help - references, web addresses, existing design material, brand guidelines and competitors’ material - it all helps get a handle on your project.
Call us to discuss your project on 08000 246 294 or use the contact page to get in touch.