We call these Event 'Roundels' and we design them like a beer mat, a prize badge or sew on patch. Each cycling event has it's own unique themes, features, location, route characteristics and target audience. The design often needs to be high contrast or a familiar branded theme to stand out in event listings.
The Roundels are used on event documents, maps, signage and digital commumications under the ITP Events series umbrella of events.
Since 2009, we have developed six ideas for each of the events following the initial brief. Our design has to be well received on social media, industry event listings and traditional media.